LACOSTE Shanghai Huaihai Road concept store leisurely and comfortable place

LACOSTE's store at 858 Huaihai Middle Road, Shanghai was reopened in the near future under meticulous design and innovation.

The area of ​​the new concept store has been expanded to two levels. The overall design of the store has not only continued LACOSTE's customary style - simplicity but vitality, but also gives enthusiastic and unrestrained colors to highlight a strong sense of hierarchy.

The new concept store maximizes the visual effects brought by display items. LACOSTE decorates the "column beam" with glass partitions, boldly placing it in the center of the store with its new three-dimensional shape, stimulating the sense of hierarchy of the entire space, while the display stands of various heights and sizes are scattered in the shops. The areas are set off from each other and set off each other, making each exhibit full of movement and giving the customer a visual surprise.

The combination of LACOSTE's color and spatial layout can be described as unique in the art of display. The green glass wall penetrates the upper and lower two floors, forming a strong visual impact with the main theme of the surrounding—the white wall and the display stand, which brightens the tone of the entire shop. The transparent glass walls line the staircases set against the wall, attracting customers to "castles in the air." The large screen embedded in the wall conveys the latest fashion message to customers, releasing LACOSTE's enthusiasm for fashion and leading customers into a new fashion field.

The new concept shop also provides a space on the second floor as a customer lounge area, which is another surprise LACOSTE gives customers. The seating area has introduced classic chairs designed by famous European industrial designers and architects. Its dynamic shape and warm colors are full of futuristic feelings. It perfectly matches LACOSTE's style and once again sparked the spark of industrial art and fashion.

“Comfort, warmth, and fashion” is the best interpretation of the autumn/winter 08/09 series by LACOSTE's creative director istophe Lemaire, and we will dedicate this to a new concept store – a place of leisure and fashion.