Analysis: Three points of water rely on what bold children's wear market

There is a well-known saying in the industry that children's clothing is difficult to do and children's clothing is more difficult. It is difficult to say that children's wear brands have broken through geographical limitations, but three-point children's clothing is an exception. Not only has it been to the North and has been able to cope with the North, but it has also become the "Sweet Potatoes" in major markets across the country. People can not help but ask???? "Three points of water" rely on what bold children's wear market

Market segments, companies get rare opportunities

The children's wear market is becoming weaker, and differentiation of corporate brands is imperative. I remember that on March 3, 2007, after a year of meticulous preparation and preparation of the second-line brand SAINT WATRES of China's Kangnai Group, the fire scene was unveiled in Wenzhou. After half a year's operation of the market, Sanshui Children's Wear was planning to build 80 exclusive stores in the Zhejiang market this year. Only 65 stores were signed in the Wenzhou area in May. The contracted stores will be launched in September. Some people may ask: Why does "Three Waters" choose children's casual wear? The answer from Sanshui Shuiren is: Before the three-point water was released, the company conducted various forms of market research. For example, in the national survey found that brand enterprises producing 4-12 years old clothes, Zhejiang quite few. With nearly 400 million children and consumers, the market capacity of 40 billion yuan, including an average of at least 6 adults for each child to buy clothing for him, let the three points of heart. In another survey in Wenzhou, the data shows that the number of people in this age group is similar to that of children. Choosing to develop a children's casual wear market can fill gaps in the market and seize market opportunities, in line with the three-point accurate market positioning and sustainable development brand strategy.

Innovative engine, different brand refinements

June's "Three Waters" release unrestrained, fiery, passion, and tension. In June, the "three-point water" children's wear market has a beautiful view. "Three-point water" chose this year's "second spring" to enter the Zhejiang children's wear market. It is undoubtedly the key to building the mainstream brand development strategy for children's fashion and casual wear in China. The success of this choice is also full of various types. Each sample brand of Wenzhou apparel market is marked with a cardiotonic agent and the road to brand differentiation is implemented. At present, after a series of sophisticated market research and careful planning by professional research institutes, “Three Points Water” decided to use the highly fashionable VI visual system as the entry point, and take the vertical marketing and brand innovation in the secondary and tertiary markets as the starting point. In May, the first wave of Wenzhou investment promotion activities was officially launched, carrying 65 stores to fully capture the strategic network of the national children's wear market.

The "Three Waters" brand is unique in its conception. It uses "water" as the culture and "three-point water symbol" as its connotation to introduce four seasons of clothing for spring, summer and fall, and the pursuit of individualized and internationally advanced fashion design, closely following the pulse of fashion trends. , Combining children's characteristics, emphasizing quality, health, education, comfort, environmental protection, and personalized features, and achieving popularity and high quality, practical response, fashion and health, and education coexist.

Leading design and unique product promotion

In the past year, the Three Point Water Shanghai Fashion Classic Design Center has absorbed the essence of design both at home and abroad, constantly innovating and enhancing the brand image of Three Point Water and its market competitiveness. From this year's style of autumn and winter clothes, we can get a glimpse of this. This season's new autumn and winter clothes, three points of water can be described as distinctive, comfortable and decent, full of features of human design. At the same time, the three-point children's marketplace with 4-12 years of age, fashion, casual product style, classic and popular design concepts, environmental protection and comfortable quality assurance, as well as unique channel construction and terminal culture, are greatly satisfied. Children’s pursuit of natural and beautiful psychological needs. Gives parents and teachers a sure-footed pill.

Recently, when the reporter interviewed Chen Zhonghuai, the chairman of Zhejiang Sanshui Children's Wear Co., Ltd., he pointed out that the introduction of three-point water, the Wenzhou-based children's wear casual wear, was based on careful consideration of the consumption interests of children and parents, and was full of new eras. The spirit of enterprise. Moreover, the unique three-point water brand culture is being built. Indeed, innovation is the source of the sustainable development of the three points of water, and good product quality will make the three points even more powerful. Recently, the "three-point water" market network has continued to borrow even more. Recently, the "Three Point Water" market network has continuously entered the ocean with the highly influential boat of the Kangnai brand. It will certainly add new vitality to the development of the three-point water juvenile outfit business and continue to build a bold children's wear market.