Visit girls lingerie doll brand director Lu Fu

Franchise stores from 13 to hundreds of development, sales from zero to tens of millions, from the industry's new forces promoted to the Association of apparel units, doll clothing franchise girls underwear only took a year's time. However, during the interview with reporters, the company brand director Fu Lu is not willing to talk about the existing achievements, he is more concerned about the current underwear market there are uneven product quality, brand homogeneity and blind competition and other unfavorable factors , "Healthier market competition order" has become his greatest hope. May doll clothing (Beijing) Electronics Co., Ltd. Fu Lu Lu brand "In the past year and more, under the accurate market positioning, the clothing industry has developed rapidly and also suffered blind imitations and malicious attacks from competitors." Fu Lu talked about the ups and downs of deep experience in the development of the brand. . "When we looked at the girls' underwear market in 2005, this one was still a blank space. With the birth of the baby clothes, quite a few similar-looking brands are also emerging, and the market is not out of order." True, a few brands are holding With doll clothing the same pioneering awareness, painstakingly operating, with high quality products to win the favor of consumers, but there are also many companies directly embezzle doll clothes or other brands of promotional photos to deceive customers. Since March 2006, there has been a fake franchisee who can request relevant information from the doll clothing company in the name of acting as an agent and joining the doll clothing company. They began to imitate the "success of doll clothing underwear by low quality products Road "," Our site has been attacked many times, the product is imitated, the credibility of the doll clothes has been greatly affected, and even some franchisees also have doubts about the company. "The company team had to take the time to deal with these crises . Fu Lu, director of brand, told reporters: "For some time, I specifically deal with these things, see some of the girls operating underwear site to our slogan and business philosophy intact to copy the past, and even our LOGO on the picture Do not erase, this approach is really comical and ridiculous. " After a lot of time and energy wasted, the baby's clothing was still on the established route, which was both a pleasure and a pride for Fu Lu. After a lot of turmoil, he started to look at market competition at a higher level. "We do not exclude competition and we will not make any progress without competition. However, we reject the vicious competition, Receive franchise fees, because we do not want to sell the brand and merchandise to the dealer is over.Kew clothing on the franchise decoration, product display, distribution methods have a unified rule, we are doing the brand, not to engage in wholesale. "It is also based on this, the company chairman Zeng Hongxi in the establishment of the doll clothing company started the brand culture, organize a series of activities care for women and children, presented to consumers," Sunshine Girls "publications, popularization of health knowledge ... ... all this is to better promote the doll clothing products, but also to allow consumers to use the goods at the same time get more added value. Fu Lu said that if those who want to run the girl underwear who focus on product development and innovation, and to better serve consumers, such competitors may welcome hands; if competitors can invest More energy to improve the technological content of girls underwear, make more environmentally friendly and healthy underwear products to improve the quality of life of 9 to 22-year-old woman as the goal, then the doll will be its role model. The market is the litmus test of products today doll clothes have been in the market place, Fu Lu said doll clothes are not afraid of ups and downs, the more experience can be the stronger the doll clothes, only out from the furnace to tempered into a steel. Doll clothing (Beijing) Electronics Co., Ltd. Contact: China Merchants Tel: 010-84775140 84775145 Contact Fax: 010-84775142 Website: http://www.kewayi.com