Shenzhen Fashion Week 2019A/W | FASHION NOW: Hong Kong tastes, let's chic!

Four designer brands from Hong Kong,

Will be under the leadership of FASHION NOW,

Bring the latest series to the show of this year's Shenzhen Fashion Week.

a female fashion brand specializing in leather clothing,

Created by self-taught Annette Chan,

Create high-quality leather garments with exquisite tailoring and superb craftsmanship.

Fashion, elegance and exquisiteness are the brand genes.

Annette Chan

Has been in business for nearly 30 years,

Founded a retail and manufacturing company in 1987,

And founded Anveglosa in 2007.

Firmly believe that leather clothing not only has practical functions,

It is also a modern fashion that can present personality characteristics.

When modern society overemphasizes speed and efficiency,

People often ignore the nature and details of things.

In the latest season of design,

Anveglosa will be a rendition of the beautiful old times.

Awaken people's cherish and love for fashion.

Designers have a large number of iconic pop elements from the 1920s and 1930s.

It is applied to a jacket with a minimalist silhouette and a tunic with a curved curve.

a combination of leather, silk satin and various mixed fabrics,

It will also create a rich sense of hierarchy.

I hope to break the public’s inherent impression of women’s clothing and beauty.

Let every wearer declare ownership,

Find your own clothes.

Brand aesthetics tend to be simple and monochrome,

But extremely attention to structure and tailoring,

Pay attention to creating layers and emphasizing details.

Create a strong yet feminine image.

Shirley Wong

Graduated from the Fashion Design Department of Nottingham Trent University.

Worked as a costume designer on TVB.

In 2015, the personal brand FromClothingOf was established.

FromClothingOf 2019A/W series inspired source,

It is based on the southern society of the American Civil War in the 18th century.

The classic American novel "Gone with the Wind".

The comparison between the pre-war and post-war encounters of the American Southern aristocracy depicted in the book,

And a comparison of the characters of the heroine Scarlett Scarlett.

Make the designer deeply touched and inspired,

Created a series of "new women" costumes with Scarlett as the muse.

KEVIN HO

A fashion brand that pursues exquisiteness and uniqueness.

Good at presenting structures and textures with unconventional techniques,

The design style of “power” and “elegance” makes the brand unique.

Kevin Ho

London Fashion Institute specializes in women's design.

Good at three-dimensional tailoring and craftsmanship,

Launched the personal brand KEVIN HO in 2015.

The KEVIN HO 2019A/W series is inspired by the abstract style.

Designers will focus on mixing colors and patterns.

Cutting with a strong visual impact and colliding with a three-dimensional structure,

Show a very strong fashion personality.

With a classic aesthetic with innovative elements,

Give the installer a space to express their personal style.

The brand's inspiration Muse is an elegant, rational and wise woman.

Based on its style and lifestyle,

Strive to create a variety of ways to wear and encourage women to express themselves.

Priscilla I'Anson

Priscilla has long been active in fashion, advertising and television.

When the market is found to have an increasing demand for modern clothing,

Decided to create the brand PI'A.

What kind of pioneering work will Hong Kong independent designers bring to the attention?

The joint confrontation is about to start...

FASHION NOW 2018 is a fashion project sponsored by the Hong Kong Creative Touch Fund and fully sponsored by the BUD Special Fund of the Hong Kong Special Administrative Region Government Trade and Industry Department. The aim is to provide a platform for Hong Kong fashion designers to display their products, thereby increasing their acceptance and attention in the Chinese mainland market, expanding the mainland market and developing new sales channels.

Creative Touch Fund

Design Renaissance Foundation is a non-profit organization established in Hong Kong in 2013. It consists of a group of professionals from the corporate, education, design and cultural and creative industries and fashion retailers. It hopes to promote exchanges and cooperation. At the same time, it provides a platform to nurture Hong Kong fashion designers and promote Hong Kong fashion brands to overseas locations.

Full sponsorship

Note: Any opinions, research findings, conclusions or recommendations expressed in this publication/inactivity (or project team members) do not represent the Hong Kong Special Administrative Region Government, the Trade and Industry Department or the SME Development Support Fund and the development of brands, upgrading and transformation. And the views of the special fund (institutional support plan) review committee to expand the domestic market.

Show information

2019.03.17 18:00 C show

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