Hand in hand "new year new clothes", ABC warm poor children

It is reported that by the Tencent News Center initiated the end of 2011, the first large-scale micro-public projects launched - "clothing and clothing" warm action "New Year new clothes" since its inception, just over two months, more than 40 take-clothes A total of more than 60,000 garments have been received. The project aims to raise funds for urban residents and fund winter clothing for the poor in remote areas. It is understood that since the launching of Warmth Campaign "New Year New Clothes", "Warm Clothing" has been well received by many entertainment stars and caring enterprises for their response and support. On the one hand, many entertainment celebrities and celebrities in Tencent microblogging release warm love microblogging, with their own strength and hope that more artists and users to participate in the public welfare activities, as Huang Xiaoming, Shandong is more called Around friends and fans, Shandong natives to make their own modest. At present, Huang Xiaoming, Yi Nengjing, Shu Qi, Zhang Yuqi, Ye Qian, and many other celebrities in the microblogging launched a call of love. At the same time, Olympic champions Lin Dan and Tian Liang also initiated a call at the beginning of the event, using their own influence to bring more members of the public to take part in the operation. On the other hand, many caring enterprises with social responsibility have also taken concrete actions to support this move. ABC brand, Hunan can not forget the costumes, Hebei Longji Taihe, Tianjin Hisense Kelon, Golden Best Group, Septwolves, San Yuan milk company, Amy Smith Logistics, a lot of new state logistics companies have also joined this stream of warm . It is worth mentioning that the leading brand of domestic children's shoes and apparel industry - ABC, to Tencent net worth 100 million worth of clothing, shoes sponsorship, of which 3,000 pairs of shoes on the 20th of this month arrived in Guangxi Nanning Sanjiang, Longlin and other places, personally dispatched by the volunteers to poor families. Concerned expert analysis, "clothing and clothing" warm action has been able to have such a huge social influence, because of clever combination of two factors. First, it cleverly combines the new communication tool "Weibo" with the platform of Tencent Weibo to successfully convene a large number of participants. Second, it cleverly combines the mainstream ideas of charity nowadays. In the era of "public interest," charities are not personal matters, they are also the corporate social responsibilities and obligations they should make. Warm action has formed a surge of warmth on the Internet, many warm words are sought after, such as: "We want to add a little warmth to the world", "How can you warm alone." More and more businesses and individuals are joining the "new year new clothes" plan. I believe many people in poor areas have new clothes for the New Year.

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