The combination of traditional crafts and markets has vitality
2019-03-26 06:18:05
Liubian, woodcarving, stone carving, embroidery... These exquisite handicrafts not only contain rich cultural elements, but also show the charm of folk art. Once was the best choice for people to give relatives and friends, decorate their homes, and collect investment. But today, traditional crafts are gradually losing their market. Yesterday, the reporter learned that Chongqing has a home-made butterfly wing production craft painting company. Relying on new materials, new elements, and new technologies, it not only rejuvenated the traditional craftsmanship, but also created a monthly turnover of several million yuan.
The case butterfly wing turned beautiful lady figure and butterfly wings carved with a knife, a blossoming Aoxue Hongmei will leap to the paper; the same is the butterfly wings, use the scissors to trim the cut, it is a lifelike Lady's Figure... Nowadays, these exquisite butterfly paintings have been exported to Japan, Western Europe and other places. The highest monthly turnover has reached several million.
“Traditional craft paintings have cultural roots and commercial value.†Yesterday, Song Xiangping, general manager of Butterfly Art Co., Ltd., which made butterfly wings have amazing profits, told reporters that butterflies with rich colors and various textures are often short lived and short. One week, the longest is only a few months.
After a market investigation, Song Xiangping learned that there are a lot of handicraft workshops and companies that produce butterfly-related products in Chongqing, but many of them make butterflies for sale as specimens. No one has specialized in making butterfly wings similar to ink painting and oil painting. Crafts. Thus, he had the idea of ​​letting butterflies enter the painting and turn short-lived beauty into eternal beauty.
Song Xiangping introduced that after fine technical processing and artistic re-creation, the butterfly wing can be made into a hand-made butterfly painting. The result of its "transformation" is to convert the "worthless" butterfly wings into handicrafts whose price ranges from 300 yuan to 1 million yuan. At present, the company has designed several thousands of butterfly paintings, including figures, animals, and landscapes, and it has also been integrated into the storyline. The main products are high-end collectibles and home decoration crafts. The monthly sales can reach several million yuan, and the profit is about 5%.
Although sales are good, Song Xiangping has troubles.
The first problem is the output. “Because it is original design and pure manual work, the output has not been guaranteed.†Song Xiangping said that butterfly paintings at the collection level require two or three years of production time; middle-grade handicraft-grade butterfly paintings also require three production time. Four months. The second is that the cost is too high. The raw material used for the butterfly painting is butterfly wings. The colors on the painting also come from the true colors of the butterfly wings. There are only 1400 kinds of butterflies in the country and the colors are relatively small. Therefore, most of the raw materials are imported from the Amazon River. In recent years, the cost It has increased by a factor of two. In order to reduce the cost of raw materials, Song Xiangping established his own butterfly farm in Chongqing, and at the same time, he strived to make his products more precise and create brands in the same industry to ensure profits.
Status quo Chongqing handicraft market is facing three major problems Reporters visited Chongqing's many handicraft shops. It is learned that handicrafts in our city are rich in arts and crafts, including Qiang embroidery, lacquer ware, woodcarving, bamboo paintings, and vein paintings. Most of the manual craftsmanship is superb but faces lack of innovation. There are three major problems, such as narrow scope of application and difficulty in mass production.
The first is the lack of creativity. For example, in the material selection range is too narrow, the use of feathers, food, butterfly wings and other new materials less; the picture sticks to the traditional pattern, not integrated into the fashion culture elements, lack of appeal to young consumers.
The second is narrow application. Traditional handicrafts, such as lacquer pendants and leaf vein paintings, are merely stuck in a single process itself and are not combined with life, limiting the scope of sales. The reporter saw in a number of arts and crafts shops that lacquer pendants, leaf-vein paintings, and embroidery crafts were all based on pure decoration and were not practical enough.
The third is the difficulty of mass production. Whether carving or embroidering, traditional handicrafts are mostly made in hand workshops, and the quality and yield are difficult to balance. An owner of a manual workshop engaged in wood carving and embroidery said that in order to ensure quality, an embroidery may take several months, and some wood carving workshops can only draw two or three works a month. Such handmade works It takes a long time, yield is small, and the cost is naturally high. “There is basically no advantage in the price of traditional handicrafts compared to the handicrafts produced in the assembly line.â€
Although there are many problems, the reporter learned from the interview that the prospects of the city's craft market are still promising.
According to data from the Chongqing Industrial Arts Industry Association, there are more than 300 individual members engaged in the production and sales of handicrafts in our city, and 110 corporate members. According to incomplete statistics, in 2011, the annual sales of arts and crafts production enterprises above designated size in our city reached 1.128 billion yuan; the total sales of arts and crafts in the city last year was about 3.5 billion yuan. He Famei, executive vice president and secretary-general of the Municipal Industrial Art Association, said that the handicraft sales in the city have increased by 16% compared to 2010. Last year, Shanghai's handicraft sales reached 20 billion yuan, and Fujian and Guangzhou reached 50 billion. yuan. Although there is still a big gap between Chongqing and the coastal cities, this is a good indication of the good prospects of the city's craft market.
The Expert Weapons and Market Combine Innovation with Traditional Craftsmanship The Freshman Machine Professor Chen Wei from Chongqing Technology and Business University and senior advisor from Qishangrui Information Technology Co., Ltd. analyze that Chongqing handicrafts lack innovation in business model and product design. This is why Chongqing handicrafts do not jump. The reason why the "product can not meet the market, but the old technology can only backlog" of the cause of the cycle.
"The most effective way for crafts to meet the market is to introduce customer experience into the design process." Jiang Wei said that handicraft enterprises can invite some travel agencies, gift agents and other companies to follow the design and even use the Internet to direct consumers. In the design, you can increase the added value. At the same time, Jiang Wei said that traditional handicrafts should not “rely on the old,†and should be motivated by changes. Through visiting the factories’ technological processes and other forms of activities, the local new generation’s power can become a “think tank†for traditional handicraft enterprises. They are more aware of local culture and materials and the new ideas generated will be directly reflected in the products, so as to better meet the requirements of young people.
When referring to how to solve the problem of the narrow scope of application of the product, a researcher from the Chongqing Industrial Art Association stated that the daily use of handicrafts has become a new trend in the development of traditional crafts. For example, companies engaged in lacquerware craftsmanship will open up a new path of “tan carpenter†wood. Combing and matching, while increasing sales, also increased profits, which is worth learning from other craft companies.
He Famei, executive vice president and secretary-general of the Municipal Industrial Art Association, also told reporters that Chongqing's handicrafts are rich in resources and culture. Many of the craftsmanship are leading in the country, but the product specifications are not very high, local culture is not obvious, gifts Problems such as the lack of fine arts and crafts packaging have weakened competitiveness. “The demand for arts and crafts in our city is increasing. As long as we match products and market requirements, the potential is still very large.†He said.
The case butterfly wing turned beautiful lady figure and butterfly wings carved with a knife, a blossoming Aoxue Hongmei will leap to the paper; the same is the butterfly wings, use the scissors to trim the cut, it is a lifelike Lady's Figure... Nowadays, these exquisite butterfly paintings have been exported to Japan, Western Europe and other places. The highest monthly turnover has reached several million.
“Traditional craft paintings have cultural roots and commercial value.†Yesterday, Song Xiangping, general manager of Butterfly Art Co., Ltd., which made butterfly wings have amazing profits, told reporters that butterflies with rich colors and various textures are often short lived and short. One week, the longest is only a few months.
After a market investigation, Song Xiangping learned that there are a lot of handicraft workshops and companies that produce butterfly-related products in Chongqing, but many of them make butterflies for sale as specimens. No one has specialized in making butterfly wings similar to ink painting and oil painting. Crafts. Thus, he had the idea of ​​letting butterflies enter the painting and turn short-lived beauty into eternal beauty.
Song Xiangping introduced that after fine technical processing and artistic re-creation, the butterfly wing can be made into a hand-made butterfly painting. The result of its "transformation" is to convert the "worthless" butterfly wings into handicrafts whose price ranges from 300 yuan to 1 million yuan. At present, the company has designed several thousands of butterfly paintings, including figures, animals, and landscapes, and it has also been integrated into the storyline. The main products are high-end collectibles and home decoration crafts. The monthly sales can reach several million yuan, and the profit is about 5%.
Although sales are good, Song Xiangping has troubles.
The first problem is the output. “Because it is original design and pure manual work, the output has not been guaranteed.†Song Xiangping said that butterfly paintings at the collection level require two or three years of production time; middle-grade handicraft-grade butterfly paintings also require three production time. Four months. The second is that the cost is too high. The raw material used for the butterfly painting is butterfly wings. The colors on the painting also come from the true colors of the butterfly wings. There are only 1400 kinds of butterflies in the country and the colors are relatively small. Therefore, most of the raw materials are imported from the Amazon River. In recent years, the cost It has increased by a factor of two. In order to reduce the cost of raw materials, Song Xiangping established his own butterfly farm in Chongqing, and at the same time, he strived to make his products more precise and create brands in the same industry to ensure profits.
Status quo Chongqing handicraft market is facing three major problems Reporters visited Chongqing's many handicraft shops. It is learned that handicrafts in our city are rich in arts and crafts, including Qiang embroidery, lacquer ware, woodcarving, bamboo paintings, and vein paintings. Most of the manual craftsmanship is superb but faces lack of innovation. There are three major problems, such as narrow scope of application and difficulty in mass production.
The first is the lack of creativity. For example, in the material selection range is too narrow, the use of feathers, food, butterfly wings and other new materials less; the picture sticks to the traditional pattern, not integrated into the fashion culture elements, lack of appeal to young consumers.
The second is narrow application. Traditional handicrafts, such as lacquer pendants and leaf vein paintings, are merely stuck in a single process itself and are not combined with life, limiting the scope of sales. The reporter saw in a number of arts and crafts shops that lacquer pendants, leaf-vein paintings, and embroidery crafts were all based on pure decoration and were not practical enough.
The third is the difficulty of mass production. Whether carving or embroidering, traditional handicrafts are mostly made in hand workshops, and the quality and yield are difficult to balance. An owner of a manual workshop engaged in wood carving and embroidery said that in order to ensure quality, an embroidery may take several months, and some wood carving workshops can only draw two or three works a month. Such handmade works It takes a long time, yield is small, and the cost is naturally high. “There is basically no advantage in the price of traditional handicrafts compared to the handicrafts produced in the assembly line.â€
Although there are many problems, the reporter learned from the interview that the prospects of the city's craft market are still promising.
According to data from the Chongqing Industrial Arts Industry Association, there are more than 300 individual members engaged in the production and sales of handicrafts in our city, and 110 corporate members. According to incomplete statistics, in 2011, the annual sales of arts and crafts production enterprises above designated size in our city reached 1.128 billion yuan; the total sales of arts and crafts in the city last year was about 3.5 billion yuan. He Famei, executive vice president and secretary-general of the Municipal Industrial Art Association, said that the handicraft sales in the city have increased by 16% compared to 2010. Last year, Shanghai's handicraft sales reached 20 billion yuan, and Fujian and Guangzhou reached 50 billion. yuan. Although there is still a big gap between Chongqing and the coastal cities, this is a good indication of the good prospects of the city's craft market.
The Expert Weapons and Market Combine Innovation with Traditional Craftsmanship The Freshman Machine Professor Chen Wei from Chongqing Technology and Business University and senior advisor from Qishangrui Information Technology Co., Ltd. analyze that Chongqing handicrafts lack innovation in business model and product design. This is why Chongqing handicrafts do not jump. The reason why the "product can not meet the market, but the old technology can only backlog" of the cause of the cycle.
"The most effective way for crafts to meet the market is to introduce customer experience into the design process." Jiang Wei said that handicraft enterprises can invite some travel agencies, gift agents and other companies to follow the design and even use the Internet to direct consumers. In the design, you can increase the added value. At the same time, Jiang Wei said that traditional handicrafts should not “rely on the old,†and should be motivated by changes. Through visiting the factories’ technological processes and other forms of activities, the local new generation’s power can become a “think tank†for traditional handicraft enterprises. They are more aware of local culture and materials and the new ideas generated will be directly reflected in the products, so as to better meet the requirements of young people.
When referring to how to solve the problem of the narrow scope of application of the product, a researcher from the Chongqing Industrial Art Association stated that the daily use of handicrafts has become a new trend in the development of traditional crafts. For example, companies engaged in lacquerware craftsmanship will open up a new path of “tan carpenter†wood. Combing and matching, while increasing sales, also increased profits, which is worth learning from other craft companies.
He Famei, executive vice president and secretary-general of the Municipal Industrial Art Association, also told reporters that Chongqing's handicrafts are rich in resources and culture. Many of the craftsmanship are leading in the country, but the product specifications are not very high, local culture is not obvious, gifts Problems such as the lack of fine arts and crafts packaging have weakened competitiveness. “The demand for arts and crafts in our city is increasing. As long as we match products and market requirements, the potential is still very large.†He said.
Microfiber Fabric,Polyester Microfiber Fabric,Home Textile
Fenghua Jade Motor Co., Ltd. , http://www.comofchina.com