ECA women's fashion leader in Dongguan

Star City International (Hong Kong) Industrial Group Co., Ltd. was founded in 1999, and has since grown into a forward-thinking apparel company that combines R&D, design, production, and sales. The brand is known for its two well-established labels—“ECA” and “Garden Street No. 19”—which embody a culture of elegance and charm. These brands are characterized by their unique emotional appeal and stylish designs, catering to the diverse needs of urban women who value intellect, personality, and sophistication in their fashion choices. Over the past decade, ECA women’s clothing has gained popularity across Europe and Korea, thanks to its trendy, dynamic, and high-quality style. The brand has successfully built a strong market presence, with over five years of experience in the industry. Star City International has been responsible for designing, manufacturing, and distributing ECA products, transforming an unknown "little girl" into a trusted name among Chinese consumers. Today, the brand has more than 300 physical stores nationwide, and the company has expanded from a small team of three people to a workforce of over 1,000 employees. It now operates as an integrated business that offers personalized customer service and sales tracking. Looking back, 1999 always comes to mind. I was 29 when the company was born, and the early days were filled with uncertainty and doubt. There were moments when I felt like crying, questioning whether my vision would ever take off. But I held on, believing in my fashion philosophy. Over time, the pain became smaller, and the satisfaction of serving countless women and earning their approval kept me going. I’m grateful for every challenge and setback along the way, as they made me stronger and more resilient. I also thank those who have supported me, as their presence has been invaluable. As I reflect on my journey, I feel ready for a more exciting chapter. I promise to live a fulfilling life, sharing happiness and elegance with others. I want to spread the values of refinement, beauty, and style that I’ve learned, and continue to inspire those who seek a more meaningful and fashionable lifestyle.

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