Justyle: "Online ZARA" popular with international venture capital
2025-08-28 21:00:48
Justyle's mission is clear: to become the online version of ZARA, offering more stylish and affordable products than its competitor. Xu Qun, with a confident look in his eyes, proudly stated, "We don’t just want to dominate the domestic market; we aim to go global. Let Justyle’s clothing break through geographical and national boundaries and reach people all over the world!"
In 2007, Xu Qun, who had over two decades of experience in the fashion industry and had worked for top global companies, made a bold decision to leave his job and pursue his dream of building a Chinese fashion brand that would bring international trends to consumers in a simple and convenient way. His passion led to the birth of Justyle, a brand that not only represents style but also stands for quality and affordability.
By early 2010, Justyle became the first e-commerce clothing brand to secure international venture capital funding. With sales expected to surpass 80 million yuan that year, the company has maintained a logical and sustainable business model, avoiding the typical burn-through approach seen in many other startups. Instead of spending heavily on advertising, Justyle focuses on innovation, product quality, and customer service, ensuring long-term growth and value for both the company and its customers.
Founded in 2007, when C2C e-commerce was still dominant in China, Justyle recognized the growing potential of online shopping. The rise of e-commerce transformed traditional retail, allowing consumers to access high-quality products at lower prices. However, the market was also plagued by counterfeit goods and security concerns. To address this, Justyle aimed to provide the best online shopping experience from day one.
From the moment it launched on Taobao Mall, Justyle positioned itself as a close partner of the platform, actively participating in mall events and promotions to increase brand visibility and benefit consumers. The brand focused on delivering "simple, stylish, high-quality, and affordable" products, backed by excellent customer service and a strong reputation.
As Taobao grew and B2C culture spread, Justyle evolved alongside it, helping shape new market standards. One of Xu Qun’s proudest moments came when the daily transaction volume surpassed 700,000, eventually reaching over 2 million per day. Seller service scores consistently reached 4.7 out of 5, reflecting Justyle’s commitment to customer satisfaction.
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