American wig consumption status

In the United States, the vast hair products market is primarily divided into white and black wigs. The high-end segment is mainly targeted at affluent white and Black Americans, as well as a small number of Jewish consumers. Prices in this segment can be 3 to 10 times higher than those in the domestic market. In addition, the raw material market, including synthetic fibers, accessories, and caps, also makes up nearly half of the U.S. market. Domestic companies should carefully consider their market positioning when producing their own products.

The U.S. market for wigs and human hair products has several key characteristics:

First, the high-end market caters to wealthy white and Black individuals who place a strong emphasis on brand reputation. Companies like Sen Sun and SNG have significant influence in this space. High-end wigs account for roughly 20% of the total market, and domestic enterprises aiming to enter this segment must focus on maintaining product quality. This market typically requires attention to several key factors:

1. Wigs designed for white customers are subject to very strict standards. The wearing requirements are particularly demanding, with a need for fine craftsmanship. Currently, long waves remain highly popular in the U.S. market, while black wigs often require larger waves, smaller styles, or medium-length cuts.

2. The premium wig market has specific demands for Remy hair. White Americans, Black individuals, and Jewish elites tend to prefer Remy hair, especially pure Indian hair, which is highly valued. Jews, in particular, are known to favor Chinese hair and often opt for it in their purchases. When targeting high-end products, it's essential to understand customer service needs abroad, as this helps better meet customer expectations in terms of material selection and production.

Second, the mid-range market remains dominated by U.S. and European consumers, accounting for 30–40% of the overall consumer base. This group represents the largest portion of buyers, and human hair products in this range typically fall between 3 to 5 tiers. The price difference among these tiers is significant, and domestic manufacturers often face challenges in setting competitive prices. Foreign consumers tend to value these products highly, making the demand relatively strong.

Third, the low-end market includes wool products, wool and synthetic fiber blends, as well as low-quality human hair and synthetic hair products. This segment accounts for about 20% of the market, with synthetic fiber products making up 30–40%. Domestic manufacturers should focus on continuous product innovation. Additionally, quality disputes are more common in lower-tier products, so it's crucial that samples match the final goods and that product consistency is maintained throughout production.