Exploring the secret behind the network marketing of Liubian Enterprise

Currently, many Chinese weaving companies still have limited knowledge of online marketing, focusing mainly on setting up websites and understanding basic website architecture or keyword search strategies. However, their awareness remains insufficient. After some early pioneers achieved success in e-commerce, later companies mistakenly believe that simply building a website equates to effective online marketing. This leads to four major misconceptions: they fail to recognize that online marketing is closely tied to traditional marketing methods such as promotion, customer service, and brand building. A fully functional website without proper internal support—like marketing teams or customer service—will not yield meaningful results, much like a company that neglects its core operations entirely. It's important to understand that the effectiveness of internet marketing doesn't happen overnight. It’s a continuous process that requires constant adjustment based on goals, market conditions, and consumer behavior. Each step should bring measurable benefits, and only through consistent effort will the final outcomes become clear. The ultimate goal of marketing is to create an impact by reaching the right audience, influencing them regionally, and driving them toward specific actions. What I want to highlight here is that the “benefits” offered in online marketing are more diverse than people often realize. While we typically associate tangible benefits with physical products or discounts, they can also include valuable information, relevant content, or even subtle advertising. In fact, the most effective form of online marketing is when there’s no direct advertisement at all—just useful, informative content. Consumers may block ads, but they’re more likely to engage with content that provides real value. For example, events like Taobao Mall’s 50% off sales show how eager customers are to participate in such promotions. Benefits can also come in the form of services, emotional satisfaction, or even recognition. In reality, the beginning of online marketing was quite simple. It wasn’t about chasing quick profits or unrealistic expectations. Instead, it required a step-by-step approach, grounded in practicality. The Chinese word for "marketing" is particularly interesting—it literally means "to sell." Before you can sell, you need to build a foundation, just like setting up a camp before a journey. Marketing isn’t a short-term task; it needs ongoing attention and renewal. This is especially true for brand marketing, where reputation, loyalty, and trust are built over time. The character “pin” (品) originally referred to a metal tool used in ancient times, symbolizing the use of external forces. Similarly, successful online marketing relies on leveraging the interactivity of the internet and using its unique features to communicate effectively with consumers, maximizing strengths while minimizing weaknesses. In summary, the success of a company’s online marketing largely depends on the level of commitment from top management. If companies don’t understand the value of the internet or how to apply it to their business, they won’t invest time or resources into doing it well. Once they become aware of these issues, the next step is to continuously learn and improve both their skills and strategic thinking. When done properly, online marketing can lead to long-term growth and visibility. To achieve this, companies must first analyze where their customers are, what they're doing, what they need, and how they interact with products. Whether through search engines or community platforms, the key is to meet customers where they are and provide solutions that align with their needs—whether by fulfilling existing demands or creating new ones. By focusing on these elements, companies can effectively solve their online marketing challenges.