The living standard continues to increase The proportion of casual shoes

The living standard continues to increase The proportion of casual leather shoes With a fast pace of life, the desire for a casual lifestyle is being chased by people. People expect to enjoy happiness and relaxation from casual consumption and avoid passing by in a hurry. In this case, leisure is synonymous with fashion.

In today's increasingly casual lifestyle, leisure will become a new fulcrum for the development of the footwear industry. From the current development trend of China's footwear industry, the market for casual shoes will grow. Focusing on local leisure shoes in Jinjiang, Shishi, and Hui'an, from scratch, from being to large, firmly grasping the "casual" feature, constantly making a fuss about product style, innovation in wearing experience, promoted this An industry continues to grow and develop. Golden Shoes, bull giants, camels, ceres, and lang are among the most familiar casual shoe brands.

In general, the current domestic casual leather shoes market is still in the "Spring and Autumn Period." Unlike foreign leisure shoes, which rely on professionalism and different market segments, the domestic casual leather shoe market is more market-oriented due to the upgrading of the Chinese people's consumption. Objectively speaking, even though local leisure shoes started at the same time as the traditional sports goods industry, due to differences in development direction, business philosophy, capital scale, and marketing environment, there is no large climate. Until recent years, local leisure shoes have emerged from the Dress shoes industry and have gradually grown. Unlike traditional sporting goods or dress shoes, the key reason for the success of domestic casual shoes is still to be considered by local companies.

The local leisure shoe market shows a certain rate of growth each year. Not only the old casual shoe brand continues to expand its market share in the market, but it also attracts a large number of freshmen to join this camp. However, whether it is a veteran or a veteran of battle, it is imperative to actively promote brand management from the aspects of strategic positioning, brand promotion, R&D mechanism, terminal image, and store layout.

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