Six fashion brands join hands to create a eco-friendly handkerchief

2025-07-18 13:07:15
In a recent collaboration, six renowned brands—Lotto, IVY HOUSE, JNBY, DAZZLE, CASABLANCA, and DINOSAUR—have partnered with COTTON USA to promote sustainable fashion. Xu Xiyuan, the brand’s image ambassador, unveiled a limited-edition eco-friendly handkerchief titled “Naturally in Love because nature, so love.” This creative piece reflects a deep connection between nature and affection. Lotto introduced two special cotton handkerchiefs, featuring their signature fashion purple and the brand's gold logo. These colors represent the core inspiration behind the design, blending style with environmental consciousness. The handkerchief’s elegant silhouette, paired with snow-white cotton, symbolizes the harmony between Lotto and COTTON USA, emphasizing their shared commitment to both fashion and sustainability. The IVY HOUSE limited edition handkerchief draws inspiration from the beloved "two-tone ice cream." Designed to evoke joy and nostalgia, it features a playful pattern that captures the sweet experience of melting ice cream. This handkerchief is meant to bring families and friends together, creating moments of happiness through shared memories. JNBY, a women’s designer brand established in 1994, launched a unique square towel with an innovative packaging approach. The design was inspired by the lifestyle of Arctic Eskimos, who live in extreme conditions but cherish their homes. The handkerchief features a totem-like bird design, symbolizing the bond between humans and nature. It conveys a sense of simplicity and childlike joy, reminding users of the beauty in everyday life. DAZZLE’s limited edition handkerchief uses American cotton and eco-friendly watermark technology, meeting baby-safe standards. Designed for the 2010 New Year and Valentine’s Day, it features a romantic rose-shaped packaging, combining black-gray male pajamas with gentle pink female ones. This design embodies the warmth of love and togetherness. COTTON USA aims to support its partners by enhancing their marketing efforts and boosting sales. Through these collaborations, the initiative continues to promote sustainable fashion while celebrating creativity and cultural inspiration.

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