Six fashion brands join hands to create a eco-friendly handkerchief
2025-07-18 13:43:14
In a recent collaboration, six prominent brands—Lotto, IVY HOUSE, JNBY, DAZZLE, CASABLANCA, and DINOSAUR—have partnered with COTTON USA to promote sustainable fashion. Xu Xiyuan, the brand's image ambassador, unveiled a limited-edition eco-friendly handkerchief titled “Naturally in Love because nature, so love.†This piece reflects a deep connection between nature and style, emphasizing environmental responsibility while maintaining aesthetic appeal.
Lotto introduced two special edition cotton handkerchiefs, featuring the brand’s signature fashion purple and gold logo. These colors represent the core of the designer’s creative vision, blending modern aesthetics with a commitment to sustainability. The handkerchief showcases Xu Xiyuan’s elegant silhouette in snow-white cotton, symbolizing both the brand’s timeless elegance and their dedication to eco-conscious values.
The IVY HOUSE limited edition draws inspiration from the beloved “two-tone ice cream†that brings joy to children. The design captures the sweetness of shared moments between family and friends, turning a simple childhood memory into a stylish accessory. The handkerchief features a charming illustration that evokes a nostalgic feeling, reminding people of the happiness found in small, everyday pleasures.
JNBY, founded in 1994 as a women’s designer brand, launched a unique square towel that breaks away from traditional packaging, making it easy to carry. Its design is inspired by the lifestyle of the Inuit people, who live in harmony with nature despite harsh conditions. The handkerchief features a totem-like motif, representing the deep bond between humans and the natural world. It also conveys the Inuit belief that all things are alive, bringing a sense of wonder and simplicity to the user.
DAZZLE’s limited edition handkerchief uses American cotton and eco-friendly watermark technology, ensuring a safe and soft feel suitable for even the most sensitive skin. Designed for the 2010 New Year and Valentine’s Day, it comes in a romantic rose-shaped package, reflecting a warm and loving theme. The design highlights the importance of nurturing relationships through thoughtful, meaningful gestures.
COTTON USA was established to support its partners in marketing and boosting sales. Through these collaborations, the initiative continues to promote the value of American cotton while encouraging creativity and sustainability in the fashion industry.
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