Summa apparel e-commerce will push Kim Soo-hyun series shirts plus new products accounted for

Semir apparel e-commerce strategy has become increasingly clear. On June 26th, with the launch of Tmall's mid-summer promotion, Semir Online plans to launch its spokesperson, a popular shirt named by South Korea's popular star Kim Soo Hyun. Some analysts said that through the star effect to create online standardization single product, highlighting high quality and low magnification, hope to harvest good results. Sema Securities told the Great Wisdom News Agency (WeChat: DZH_news) that the pressure on the company's inventory has been eased. This year, the line will highlight new products and increase the proportion of new products. "Brother to buy" is the company's new e-commerce brand, cost-effective.

The company had previously said during the survey that for the development of the Internet, the company promoted the development of the existing Semir brand and Balabala brand 020 model, and achieved an online and offline integration experience system; on the other hand, the company will develop new products based on its own design and supply advantages. Classes and new products directly face consumers through e-commerce.
In response to the online launch of Kim Soo-hyun's shirt promotion, Guosen Securities analyst pointed out in its research report that it can be a major breakthrough in the company's e-commerce strategy. 80 cotton shirts are representative of standardized products. In the future, the company will continue this Internet business thinking and make breakthroughs with more representative single products. At the same time, this also draws on Uniqlo's standardized single product experience model, which has high feasibility and reference.
The Great Wisdom News Agency had previously learned that the company's 2014 winter trade fair data was better than orders for spring, summer and autumn. The company's children's wear maintained a good momentum of growth. Casual wear has already reached a low point and is expected to improve from season to season. In the spring/summer/summer/autumn/summer/summer 2014 orders for the Semir branded brand, the total purchase amount increased by approximately 10% year-on-year, and the Balabala children's wear brand increased by approximately 20% year-on-year