Jewelry shop is punishable by improper means of promotion
A jewelry store used unfair and award-winning sales promotion. I wanted to get a bucket of gold, but I didn't expect to be reported by the residents. I was fined 20,000 yuan.
A few days ago, the Laoting County Industrial and Commercial Bureau 12315 received a phone report saying that a jewelry store had a prize sales activity, and the promotion said that the winning prize would be 8,000 yuan. After receiving the report, law enforcement officers rushed to the scene to check that the prize-winning activity was initiated by a jewelry company that provided goods for the store. The event will select a couple of lovers in the North and Northeast regions as "happy spokesperson", the winner. You can purchase jewelry with a price of 8,000 yuan at the jewelry counter of the store. The jewelry store did not explain to the customer that the jewelry company was selected as a "sweet spokesperson" in both North and Northeast China, which made customers mistakenly believe that they only selected in the store. In addition, the winning items provided by the gold shop are clearly priced at 8,000 yuan. It is confirmed that the store violates Article 4 of the "Several Provisions on Prohibiting Unfair Competition in Award-Winning Sales Activities": the lottery-type prize-winning sales, the maximum prize amount shall not exceed 5,000 yuan.
During the law enforcement inspection, the law enforcement officers asked the store owner and a number of customers who participated in the store for the prize-winning sales activities of the store. They learned that the store did not show the winning probability and the bonus amount to the participating customers. , redemption methods and other content. The act violates Article 6, paragraphs 1 and 2, of the “Several Provisions on Prohibiting Unfair Competition in Award-Winning Sales Activitiesâ€: the operator shall hold the prize-winning sale and shall clearly indicate to the purchaser the prize. Type, probability of winning, bonus amount or prize category, redemption time, method, etc.
According to the provisions of Article 26 of the Anti-Unfair Competition Law, the Laoting County Industrial and Commercial Bureau ordered the gold shop to stop the illegal act and imposed a fine of 20,000 yuan.
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