Fashion figure | high-end interview Pink Blue wardrobe Fashion Chairman Li Feiyue
Interview with media: Shenzhen Evening News
Original title: Pink blue wardrobe "Lifisee Art Space" debut in August Huaqiang North Century Department
- Interview with the pink blue wardrobe Fashion Chairman Li Feiyue
Mr. Li Feiyue, chairman of Pink Blue Wardrobe Fashion Group, has constantly brought about changes and cross-border pioneering activities for Shenzhen ladies since the foundation of BBLLUUEE brand. He has been looking for commercial and artistic compatibility, look for the balance of life and work.
In 2012, the Pink Blue wardrobe set up a staff art troupe, the first fashion musical in 2013, and the 2014 fashion scene musical will be launched again in Shenzhen in 2014. At the same time, pink blue wardrobe fashion group 1200 square meters "Lifisee Art Space" in August is about to debut in Shenzhen Century Plaza Shopping Center. Spring and early summer in May, we follow the apparel industry associations, once again into the pink wardrobe, to listen to the pink blue wardrobe fashion chairman Li Feiyue talked about his return to art from the leap forward costume.
Returning art from clothing to find the unique brand temperament
Shenzhen Evening News: President Lee Hello! I heard you have a big move this year, can we disclose it in advance?
Li Feiyue: In August of this year, the 1200 square meters "Lifisee Art Space" will also be unveiled on the second floor of the Shijihui Shopping Mall which is about to open in the most prosperous Huaqiangbei district in Shenzhen. On the basis of the best brand concept advocacy and means of artistic lifestyle communication.
In 2012, Pink Blue Wardrobe set up a staff art troupe, which allowed us to rapidly establish fashion aesthetic cognition through artistry and let me return to fashion from fashion. In 2013 we created a fashion musical, the world's first in the arts of fashion and musical theater. This year we also set up a shadow club, shaanxi shadow shadow and Hunan shadow together, into the folk art heritage and protection. During the July Shenzhen International Brand Fashion Fair, Pink Blue Troupe will also launch a fashion scene musical. These cross-border art and fashion, precipitation BBLLUUEE brand unique brand of cultural genes.
From clothing cross-border art into the consumer's heart
Shenzhen Evening News: Why should a fashion brand cross-border art?
Li Feiyue: The brand needs to return to life, fashion needs grafting art. Lifisee Art Space is a living art experience space. Fashion China 20 years, Chinese clothing people are working hard. In recent years, I have traveled frequently in Europe, especially after many years of personal contacts with Mr. GLASMAN, president of the French Fashion Association, to realize that the advantages of European fashion come from the blend of art and life.
A few years ago, pink blue wardrobe entrepreneurs, in recent years, we transform and upgrade the brand, the arts into the brand, looking for art and fashion cross-border. In the Lifisee Art Space, Pink Blue Troupe provides art exhibitions, art experiences and art education to consumers. Through various art salons and fashion PARTY, it spreads the way of life art so that fashion and music, dance, art and many other arts Integration of each other, establish a fashion brand and consumer emotional connection.
From the musical to the art space so that the fashion return to the essence of art Shenzhen Evening News: from the musical to the art space, what do you think a clothing brand upgrade so what is the significance of this leap is pink leap forward?
Li Feiyue: Whether it is pink blue wardrobe fashion music or Lifisee art space, we are all in the return of the essence of the art of fashion, fashion ideas to spread the art of life. Through the experience of lifestyle art, into the consumer's heart.
"Lifisee Art Space" is an artistic attempt to connect consumers' inner needs in the new consumer era. It has achieved cross-border innovation in the arts and fashion, rebuilding the emotional connection between fashion brands and consumers. It is more pink blue wardrobe fashion group on the Chinese apparel market a new understanding and new attempt to open a new business-centric consumer-oriented civilization, but also the Chinese apparel industry, new exploration and new thinking. (Reporter / Li Ying)
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